In 1995, one couple made the decision to build a pho restaurant in the Los Angeles area. They envisioned a restaurant that would transcend all other Vietnamese eateries, an aspiration that would introduce the ethnic cuisine to a completely new audience— a new generation. They foresaw a bistro that would be marked by beauty, eloquence, and fine dining. It would be a significant break from Vietnamese fast-food as well as an introduction to the deep, untouched abyss of the authentic recipes and styles of Vietnamese traditions. With their first few stores firmly established, the couple soon saw that it would take more than Vietnamese heritage to build a successful and commendable Pho restaurant.
Word of their quality Pho spread through the cities like wildfire. People of all backgrounds were filling the stores just to get a taste of the sweet orange chicken and succulent dumplings. Pho Citi takes pride in the quality of their food, their fresh ingredients, and their authentic cooking styles. New recipes are always introduced in order to evolve their menus to appeal both to the historic visions of the Vietnam people and the modern LA world we reside in. New life was breathed into the menu and what emerged was a heavenly assortment of naturally healthy and full-bodied recipes that transcended the concept of Pho to a whole new level.